It's not enough to just talk about financial literacy – the lessons have to be useful.
The band GOODING has taken rock and roll on the road as a way to connect financial literacy with teens. "Control your money or it will control you!" says the band's lead singer, who also goes by Gooding, from a gymnasium at Salisbury Composite High School, about half an hour east of Edmonton.
He has 30 minutes to win students over with a talk about predatory lending and debt. Gooding shows the audience how many sports stars have trouble keeping a handle on their finances and wind up broke – even after they've signed major-league deals.
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